At Crafted Canadian, everything we do starts with one goal: supporting Canadian makers, artists, and small businesses in meaningful, practical ways.
Over the past year, we’ve listened closely to your feedback, watched how shoppers move through the site, and looked at where we can do better for both vendors and customers. That work has led us to an exciting next step: a new Crafted Canadian website experience.
We want to share why we’re making this change, what it means for you, and what to expect in the coming weeks.
Built by Canadians, for Canadians
As a proudly Canadian marketplace, it was important to us that this next phase stayed true to our values. We’re working with Canadian service providers for our marketing and web development, ensuring that they share our commitment to supporting the Canadian small business.
When you sell on Crafted Canadian, you’re not just listing products, you’re participating in a larger ecosystem that values local talent, craftsmanship, and community.
A More Shoppable Experience for Customers
Our number one priority with this new site is simple: make it easier for customers to shop and buy.
We’ve set quarterly goals to increase sales across the marketplace, and a more functional, intuitive website is essential to reaching those goals. The new site is designed to help shoppers browse more easily, discover new vendors, and move from inspiration to purchase with less friction.
A better shopping experience means more eyes on your products and more opportunities for sales.
A Better Experience for You, the Vendor
This update isn’t just about shoppers. It’s equally about you.
The new platform will offer:
- Improved vendor dashboards
- Easier and faster product uploads
- Better inventory management
- More opportunities for us to engage with you and support your sales goals
Our aim is to reduce friction, save you time, and create more touchpoints where we can actively support your growth as part of the Crafted Canadian community.
An Elevated Look and Feel
Crafted Canadian is not a discount marketplace, and we don’t want our website to suggest otherwise.
The new site will have a slightly more elevated look and feel, reflecting what you already know to be true: this is a home for artisans, creators, and quality Canadian businesses. This visual shift helps position your products appropriately and builds trust with shoppers who are seeking thoughtfully made, well-crafted goods.
Timeline and What to Expect
The new website is scheduled to be completed by March 1st.
Prior to that, there will be some testing of the product uploads and inventory management to ensure this is a better experience. Once everything is running smoothly, the site will be fully migrated to our existing craftedcanadian.ca address.
Important: No Action Required From Existing Vendors
If you’re an existing Crafted Canadian vendor, there is nothing you need to do.
Your store, products, and Stripe connections will all carry over during the migration. While we anticipate a smooth transition, there may be a few minor inconveniences along the way. We appreciate your patience as we work through this process. Every decision behind this update is being made with the intention of serving you better.
We will message you prior to the migration to notify you.
Thank You for Growing With Us
We’re incredibly grateful for the trust you place in Crafted Canadian and for the role you play in shaping this marketplace. We’re always open to feedback and genuinely value your input as we continue to evolve.
This update is about elevating the Crafted Canadian brand, strengthening our community, and creating more opportunities for Canadian businesses to thrive.
Thank you for being part of this journey with us. We’re excited for what’s ahead.
